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INCORPORATING LITERARY FICTION IN TEACHING "BRAND MANAGEMENT" COURSE-FOCUS ON CONSUMER VALUES.

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Title: INCORPORATING LITERARY FICTION IN TEACHING "BRAND MANAGEMENT" COURSE-FOCUS ON CONSUMER VALUES.
Alternate Title: #1059;КЉУЧИВАЊЕ КЊИЖЕВНЕ ФИКЦИЈЕ У НАСТАВУ КУРСА „УПРАВЉАЊЕ БРЕНДОМ“ - ФОКУС НА ВРЕДНОСТИ ПОТРОШАЧА.
Authors: Ochkovskaya, Marina S.1 marinn81@mail.ru, Butenina, Evgenia M.2, Nikitin, Stanislav A.1
Source: Serbian Journal of Management. 2026, Vol. 21 Issue 1, p193-204. 12p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 194421273
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PubType: Academic Journal
PubTypeId: academicJournal
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  Data: INCORPORATING LITERARY FICTION IN TEACHING "BRAND MANAGEMENT" COURSE-FOCUS ON CONSUMER VALUES.
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  Data: #1059;КЉУЧИВАЊЕ КЊИЖЕВНЕ ФИКЦИЈЕ У НАСТАВУ КУРСА „УПРАВЉАЊЕ БРЕНДОМ“ - ФОКУС НА ВРЕДНОСТИ ПОТРОШАЧА.
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  Data: <searchLink fieldCode="AR" term="%22Ochkovskaya%2C+Marina+S%2E%22">Ochkovskaya, Marina S.</searchLink><relatesTo>1</relatesTo><i> marinn81@mail.ru</i><br /><searchLink fieldCode="AR" term="%22Butenina%2C+Evgenia+M%2E%22">Butenina, Evgenia M.</searchLink><relatesTo>2</relatesTo><br /><searchLink fieldCode="AR" term="%22Nikitin%2C+Stanislav+A%2E%22">Nikitin, Stanislav A.</searchLink><relatesTo>1</relatesTo>
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  Data: <searchLink fieldCode="JN" term="%22Serbian+Journal+of+Management%22">Serbian Journal of Management</searchLink>. 2026, Vol. 21 Issue 1, p193-204. 12p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=194421273
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        Value: 10.5937/sjm21-57647
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      – Code: eng
        Text: English
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        PageCount: 12
        StartPage: 193
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      – TitleFull: INCORPORATING LITERARY FICTION IN TEACHING "BRAND MANAGEMENT" COURSE-FOCUS ON CONSUMER VALUES.
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            NameFull: Ochkovskaya, Marina S.
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            NameFull: Butenina, Evgenia M.
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              Text: 2026
              Type: published
              Y: 2026
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              Value: 21
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