Influence of Value-Based and Channel-Based Customer Segmentation on the Quality of Service Delivery in Tanzania Commercial Bank, Mbeya Region.
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| Title: | Influence of Value-Based and Channel-Based Customer Segmentation on the Quality of Service Delivery in Tanzania Commercial Bank, Mbeya Region. |
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| Authors: | Mnyavanu, Adam Michael1 adam.mnyavanu@iaa.ac.tz |
| Source: | East African Journal of Business & Economics. 2026, Vol. 9 Issue 2, p115-131. 17p. |
| Database: | Business Source Ultimate |
| ISSN: | 27074250 |
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| DOI: | 10.37284/eajbe.9.2.4864 |
