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Influence of Value-Based and Channel-Based Customer Segmentation on the Quality of Service Delivery in Tanzania Commercial Bank, Mbeya Region.

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Title: Influence of Value-Based and Channel-Based Customer Segmentation on the Quality of Service Delivery in Tanzania Commercial Bank, Mbeya Region.
Authors: Mnyavanu, Adam Michael1 adam.mnyavanu@iaa.ac.tz
Source: East African Journal of Business & Economics. 2026, Vol. 9 Issue 2, p115-131. 17p.
Database: Business Source Ultimate
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  Data: Influence of Value-Based and Channel-Based Customer Segmentation on the Quality of Service Delivery in Tanzania Commercial Bank, Mbeya Region.
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  Data: <searchLink fieldCode="JN" term="%22East+African+Journal+of+Business+%26+Economics%22">East African Journal of Business & Economics</searchLink>. 2026, Vol. 9 Issue 2, p115-131. 17p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=194444281
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        Value: 10.37284/eajbe.9.2.4864
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      – Code: eng
        Text: English
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        PageCount: 17
        StartPage: 115
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      – TitleFull: Influence of Value-Based and Channel-Based Customer Segmentation on the Quality of Service Delivery in Tanzania Commercial Bank, Mbeya Region.
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              Text: 2026
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