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Brand attachment, artificial intelligence severity of AI service failure and forgiveness willingness in hotel contactless services: the roles of perceived betrayal and robot cuteness.

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Bibliographic Details
Title: Brand attachment, artificial intelligence severity of AI service failure and forgiveness willingness in hotel contactless services: the roles of perceived betrayal and robot cuteness.
Authors: Liu, Meilian1 (AUTHOR) mlliu@guet.edu.cn, Mao, Xin1 (AUTHOR) mx15253878490@163.com, Lin, Li Min2 (AUTHOR) llm@guet.edu.cn, Feng, Yujie1 (AUTHOR) fengyujie19980927@163.com
Source: Chinese Management Studies. 2026, Vol. 20 Issue 5, p1327-1344. 18p.
Database: Business Source Ultimate
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ISSN:1750614X