The Fresh Deadline Effect: First of the Month Deadlines Increase Motivation by Decreasing Perceived Time.
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| Title: | The Fresh Deadline Effect: First of the Month Deadlines Increase Motivation by Decreasing Perceived Time. |
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| Authors: | Chae, Rebecca L. (AUTHOR), Burson, Katherine A. (AUTHOR) |
| Source: | Journal of the Association for Consumer Research. Jul2026, Vol. 11 Issue 3, p242-252. 11p. |
| Database: | Business Source Ultimate |
| ISSN: | 23781815 |
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| DOI: | 10.1086/740290 |
