When worse is better: a typology of strategic downgrading tactics in product and service design.
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| Title: | When worse is better: a typology of strategic downgrading tactics in product and service design. |
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| Authors: | De Sordi, José Osvaldo1 (AUTHOR) OSDESORDI@GMAIL.COM, Bandiera, Jeremias2 (AUTHOR) jeremiasbandiera@yahoo.com.br, Jorge, Carlos Francisco Bitencourt3 (AUTHOR) bitencourt@gmail.com, Rigato, Carlos4 (AUTHOR) carlorigato@yahoo.com.br |
| Source: | European Business Review. 2026, Vol. 38 Issue 4, p576-608. 33p. |
| Database: | Business Source Ultimate |
| ISSN: | 0955534X |
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