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Chatbot-Administered Surveys in Marketing: A Literature Review.

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Bibliographic Details
Title: Chatbot-Administered Surveys in Marketing: A Literature Review.
Authors: Zhao, Yingxue1 (AUTHOR) Liz.Yingxue.Zhao@auckland.ac.nz, Gao, Xiaoyi1 (AUTHOR), Paas, Leo1 (AUTHOR)
Source: International Journal of Market Research. Jul2026, Vol. 68 Issue 4, p472-493. 22p.
Database: Business Source Ultimate
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ISSN:14707853
DOI:10.1177/14707853261445476