View in EDS HTML Full Text PDF Full Text

Chatbot-Administered Surveys in Marketing: A Literature Review.

Saved in:
Bibliographic Details
Title: Chatbot-Administered Surveys in Marketing: A Literature Review.
Authors: Zhao, Yingxue1 (AUTHOR) Liz.Yingxue.Zhao@auckland.ac.nz, Gao, Xiaoyi1 (AUTHOR), Paas, Leo1 (AUTHOR)
Source: International Journal of Market Research. Jul2026, Vol. 68 Issue 4, p472-493. 22p.
Database: Business Source Ultimate
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 194543515
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Chatbot-Administered Surveys in Marketing: A Literature Review.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Zhao%2C+Yingxue%22">Zhao, Yingxue</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> Liz.Yingxue.Zhao@auckland.ac.nz</i><br /><searchLink fieldCode="AR" term="%22Gao%2C+Xiaoyi%22">Gao, Xiaoyi</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Paas%2C+Leo%22">Paas, Leo</searchLink><relatesTo>1</relatesTo> (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Market+Research%22">International Journal of Market Research</searchLink>. Jul2026, Vol. 68 Issue 4, p472-493. 22p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=194543515
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/14707853261445476
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 22
        StartPage: 472
    Titles:
      – TitleFull: Chatbot-Administered Surveys in Marketing: A Literature Review.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Zhao, Yingxue
      – PersonEntity:
          Name:
            NameFull: Gao, Xiaoyi
      – PersonEntity:
          Name:
            NameFull: Paas, Leo
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 07
              Text: Jul2026
              Type: published
              Y: 2026
          Identifiers:
            – Type: issn-print
              Value: 14707853
          Numbering:
            – Type: volume
              Value: 68
            – Type: issue
              Value: 4
          Titles:
            – TitleFull: International Journal of Market Research
              Type: main
ResultId 1