Chatbot-Administered Surveys in Marketing: A Literature Review.
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| Title: | Chatbot-Administered Surveys in Marketing: A Literature Review. |
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| Authors: | Zhao, Yingxue1 (AUTHOR) Liz.Yingxue.Zhao@auckland.ac.nz, Gao, Xiaoyi1 (AUTHOR), Paas, Leo1 (AUTHOR) |
| Source: | International Journal of Market Research. Jul2026, Vol. 68 Issue 4, p472-493. 22p. |
| Database: | Business Source Ultimate |
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