Privacy and empathy in AI chatbots: A dual-route analysis of cognitive and emotional trust in financial services.
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| Title: | Privacy and empathy in AI chatbots: A dual-route analysis of cognitive and emotional trust in financial services. |
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| Authors: | Deilen, Marius1 (AUTHOR) mdeilen@alu.ucam.edu, De-Juan-Vigaray, María Dolores2 (AUTHOR), Runia, Peter3 (AUTHOR), Parra Meroño, María Concepción1 (AUTHOR) |
| Source: | Journal of Global Scholars of Marketing Science. Jun2026, Vol. 36 Issue 3, p343-360. 18p. |
| Database: | Business Source Ultimate |
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| ISSN: | 21639159 |
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| DOI: | 10.1080/21639159.2026.2660934 |
