Evaluating the relative impacts of operations management versus marketing on Quick Service Restaurants (QSR)performance: A case study of the Laudian Group.
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| Title: | Evaluating the relative impacts of operations management versus marketing on Quick Service Restaurants (QSR)performance: A case study of the Laudian Group. |
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| Authors: | Strauss, Ruan1, Mthembu, Abner2, Oluka, Alexander2 |
| Source: | International Journal of Research in Business & Social Science. Apr2026, Vol. 15 Issue 3, p54-61. 8p. |
| Database: | Business Source Ultimate |
| ISSN: | 21474478 |
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| DOI: | 10.20525/ijrbs.v15i3.4734 |