Evaluating the relative impacts of operations management versus marketing on Quick Service Restaurants (QSR)performance: A case study of the Laudian Group.

Saved in:
Bibliographic Details
Title: Evaluating the relative impacts of operations management versus marketing on Quick Service Restaurants (QSR)performance: A case study of the Laudian Group.
Authors: Strauss, Ruan1, Mthembu, Abner2, Oluka, Alexander2
Source: International Journal of Research in Business & Social Science. Apr2026, Vol. 15 Issue 3, p54-61. 8p.
Database: Business Source Ultimate
Description
ISSN:21474478
DOI:10.20525/ijrbs.v15i3.4734