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Evaluating the relative impacts of operations management versus marketing on Quick Service Restaurants (QSR)performance: A case study of the Laudian Group.

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Title: Evaluating the relative impacts of operations management versus marketing on Quick Service Restaurants (QSR)performance: A case study of the Laudian Group.
Authors: Strauss, Ruan1, Mthembu, Abner2, Oluka, Alexander2
Source: International Journal of Research in Business & Social Science. Apr2026, Vol. 15 Issue 3, p54-61. 8p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 194601550
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PubType: Academic Journal
PubTypeId: academicJournal
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  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Research+in+Business+%26+Social+Science%22">International Journal of Research in Business & Social Science</searchLink>. Apr2026, Vol. 15 Issue 3, p54-61. 8p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=194601550
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      – Type: doi
        Value: 10.20525/ijrbs.v15i3.4734
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      – Code: eng
        Text: English
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        PageCount: 8
        StartPage: 54
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      – TitleFull: Evaluating the relative impacts of operations management versus marketing on Quick Service Restaurants (QSR)performance: A case study of the Laudian Group.
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            NameFull: Strauss, Ruan
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            NameFull: Mthembu, Abner
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            NameFull: Oluka, Alexander
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            – D: 01
              M: 04
              Text: Apr2026
              Type: published
              Y: 2026
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              Value: 15
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            – TitleFull: International Journal of Research in Business & Social Science
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