Simple or complex logos? The impact of logo complexity on brand luxuriousness perception.
Saved in:
| Title: | Simple or complex logos? The impact of logo complexity on brand luxuriousness perception. |
|---|---|
| Authors: | Tang, Qing1 (AUTHOR) qingtang@hkbu.edu.hk, Huang, Xun (Irene)2 (AUTHOR) ixhuang@hkmu.edu.hk, Zhang, Kuangjie3 (AUTHOR) kjzhang@ntu.edu.sg |
| Source: | International Journal of Research in Marketing. Jun2026:Part A, Vol. 43 Issue 2, p264-277. 14p. |
| Database: | Business Source Ultimate |
| ISSN: | 01678116 |
|---|---|
| DOI: | 10.1016/j.ijresmar.2025.04.007 |
