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Simple or complex logos? The impact of logo complexity on brand luxuriousness perception.

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Title: Simple or complex logos? The impact of logo complexity on brand luxuriousness perception.
Authors: Tang, Qing1 (AUTHOR) qingtang@hkbu.edu.hk, Huang, Xun (Irene)2 (AUTHOR) ixhuang@hkmu.edu.hk, Zhang, Kuangjie3 (AUTHOR) kjzhang@ntu.edu.sg
Source: International Journal of Research in Marketing. Jun2026:Part A, Vol. 43 Issue 2, p264-277. 14p.
Database: Business Source Ultimate
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DbLabel: Business Source Ultimate
An: 194606121
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Simple or complex logos? The impact of logo complexity on brand luxuriousness perception.
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  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Research+in+Marketing%22">International Journal of Research in Marketing</searchLink>. Jun2026:Part A, Vol. 43 Issue 2, p264-277. 14p.
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RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1016/j.ijresmar.2025.04.007
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 14
        StartPage: 264
    Titles:
      – TitleFull: Simple or complex logos? The impact of logo complexity on brand luxuriousness perception.
        Type: main
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          Name:
            NameFull: Tang, Qing
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            NameFull: Huang, Xun (Irene)
      – PersonEntity:
          Name:
            NameFull: Zhang, Kuangjie
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          Dates:
            – D: 01
              M: 06
              Text: Jun2026:Part A
              Type: published
              Y: 2026
          Identifiers:
            – Type: issn-print
              Value: 01678116
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            – Type: volume
              Value: 43
            – Type: issue
              Value: 2
          Titles:
            – TitleFull: International Journal of Research in Marketing
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