Breaking the mold: how visual atypicality shapes brand-generated image virality.
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| Title: | Breaking the mold: how visual atypicality shapes brand-generated image virality. |
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| Authors: | Adam, Zitian1 (AUTHOR) zitian.adam@unil.ch, Yang, Zhiyong2 (AUTHOR) yangz99@miamioh.edu |
| Source: | International Journal of Research in Marketing. Jun2026:Part A, Vol. 43 Issue 2, p436-456. 21p. |
| Database: | Business Source Ultimate |
| ISSN: | 01678116 |
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| DOI: | 10.1016/j.ijresmar.2025.07.005 |
