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Breaking the mold: how visual atypicality shapes brand-generated image virality.

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Title: Breaking the mold: how visual atypicality shapes brand-generated image virality.
Authors: Adam, Zitian1 (AUTHOR) zitian.adam@unil.ch, Yang, Zhiyong2 (AUTHOR) yangz99@miamioh.edu
Source: International Journal of Research in Marketing. Jun2026:Part A, Vol. 43 Issue 2, p436-456. 21p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 194606129
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Breaking the mold: how visual atypicality shapes brand-generated image virality.
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  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Research+in+Marketing%22">International Journal of Research in Marketing</searchLink>. Jun2026:Part A, Vol. 43 Issue 2, p436-456. 21p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=194606129
RecordInfo BibRecord:
  BibEntity:
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      – Type: doi
        Value: 10.1016/j.ijresmar.2025.07.005
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      – Code: eng
        Text: English
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      Pagination:
        PageCount: 21
        StartPage: 436
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      – TitleFull: Breaking the mold: how visual atypicality shapes brand-generated image virality.
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            – D: 01
              M: 06
              Text: Jun2026:Part A
              Type: published
              Y: 2026
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            – TitleFull: International Journal of Research in Marketing
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