from seo to geo: the pedagogical imperative for integrating generative engine optimization into marketing education.

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Bibliographic Details
Title:	from seo to geo: the pedagogical imperative for integrating generative engine optimization into marketing education.
Authors:	Pettiette, Michael¹ (AUTHOR) pettiettem@uhd.edu, Conde, Richard¹ (AUTHOR), Fischbach, Sarah² (AUTHOR)
Source:	Marketing Education Review. Jun2026, p1-16. 16p. 1 Illustration.
Database:	Business Source Ultimate

Description
ISSN:	10528008
DOI:	10.1080/10528008.2026.2688958