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from seo to geo: the pedagogical imperative for integrating generative engine optimization into marketing education.

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Title: from seo to geo: the pedagogical imperative for integrating generative engine optimization into marketing education.
Authors: Pettiette, Michael1 (AUTHOR) pettiettem@uhd.edu, Conde, Richard1 (AUTHOR), Fischbach, Sarah2 (AUTHOR)
Source: Marketing Education Review. Jun2026, p1-16. 16p. 1 Illustration.
Database: Business Source Ultimate
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DbLabel: Business Source Ultimate
An: 194619014
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Education+Review%22">Marketing Education Review</searchLink>. Jun2026, p1-16. 16p. 1 Illustration.
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RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1080/10528008.2026.2688958
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      – Code: eng
        Text: English
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        PageCount: 16
        StartPage: 1
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      – TitleFull: from seo to geo: the pedagogical imperative for integrating generative engine optimization into marketing education.
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            NameFull: Pettiette, Michael
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            NameFull: Conde, Richard
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            NameFull: Fischbach, Sarah
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            – D: 18
              M: 06
              Text: Jun2026
              Type: published
              Y: 2026
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            – TitleFull: Marketing Education Review
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