A Study on Distribution Channel Effectiveness and Retail Practices of ITC Personal Care Products in Chemist Outlets, Trichy.
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| Title: | A Study on Distribution Channel Effectiveness and Retail Practices of ITC Personal Care Products in Chemist Outlets, Trichy. |
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| Authors: | Prabha, R. Javi1 javiprabha.son@dsuniversity.ac.in, Vinith, B.2 |
| Source: | International Scientific Journal of Engineering & Management. May2026, Vol. 5 Issue 5, p1-13. 13p. |
| Database: | Business Source Ultimate |
| ISSN: | 25836129 |
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| DOI: | 10.55041/ISJEM07752 |