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Brand value co-creation as the structure of power.

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Title: Brand value co-creation as the structure of power.
Alternate Title: PREKIŲ ŽENKLO VERTĖS BENDRAKŪRA KAIP GALIOS STRUKTŪRA.
Authors: Limbą, Tadas1 tlimba@mruni.eu, Šidlauskas, Aurimas1 aurimas868@gmail.com, Romeika, Giedrius2 giedrius.romeika@knf.vu.lt, Juozėnaitė, Eglė1 egiuozenaite@stud.mruni.eu
Source: Transformations in Business & Economics. 2026, Vol. 25 Issue 2, p484-506. 23p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 194702914
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.15388/Tibe.2026.25.2.9
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      – Code: eng
        Text: English
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        PageCount: 23
        StartPage: 484
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      – TitleFull: Brand value co-creation as the structure of power.
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            NameFull: Limbą, Tadas
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            NameFull: Šidlauskas, Aurimas
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            NameFull: Romeika, Giedrius
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            – D: 01
              M: 05
              Text: 2026
              Type: published
              Y: 2026
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              Value: 25
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            – TitleFull: Transformations in Business & Economics
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