A Multi-Theoretical Framework for Understanding the Role of Influencer Traits in Shaping Sustainable Purchase Intentions.
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| Title: | A Multi-Theoretical Framework for Understanding the Role of Influencer Traits in Shaping Sustainable Purchase Intentions. |
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| Authors: | Agarwal, Purva1 (AUTHOR) purva31agarwal@gmail.com, Kumar, Divesh1 (AUTHOR) divesh.dms@mnit.ac.in, Katiyar, Rajesh2 (AUTHOR) rajeshkatiyar21@gmail.com |
| Source: | Review of Marketing Science. Jun2026, p1. 27p. 2 Illustrations. |
| Database: | Business Source Ultimate |
| ISSN: | 21945985 |
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| DOI: | 10.1515/roms-2025-0122 |
