Culture Priming of Multicultural Individuals on Localized Websites: A Cultural Frame Switching Perspective.

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Bibliographic Details
Title:	Culture Priming of Multicultural Individuals on Localized Websites: A Cultural Frame Switching Perspective.
Authors:	Cheung, Muller Y. M.¹ (AUTHOR) m.cheung@deakin.edu.au, Hong, Weiyin² (AUTHOR) whong@ust.hk, Thong, James Y. L.² (AUTHOR) jthong@ust.hk
Source:	Information Systems Research (INFORMS). Jun2026, p1. 24p.
Database:	Business Source Ultimate

Description
ISSN:	10477047
DOI:	10.1287/isre.2024.1665