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Culture Priming of Multicultural Individuals on Localized Websites: A Cultural Frame Switching Perspective.

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Title: Culture Priming of Multicultural Individuals on Localized Websites: A Cultural Frame Switching Perspective.
Authors: Cheung, Muller Y. M.1 (AUTHOR) m.cheung@deakin.edu.au, Hong, Weiyin2 (AUTHOR) whong@ust.hk, Thong, James Y. L.2 (AUTHOR) jthong@ust.hk
Source: Information Systems Research (INFORMS). Jun2026, p1. 24p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Culture Priming of Multicultural Individuals on Localized Websites: A Cultural Frame Switching Perspective.
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  Data: <searchLink fieldCode="JN" term="%22Information+Systems+Research+%28INFORMS%29%22">Information Systems Research (INFORMS)</searchLink>. Jun2026, p1. 24p.
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      – Type: doi
        Value: 10.1287/isre.2024.1665
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      – Code: eng
        Text: English
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        PageCount: 24
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      – TitleFull: Culture Priming of Multicultural Individuals on Localized Websites: A Cultural Frame Switching Perspective.
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            NameFull: Cheung, Muller Y. M.
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            NameFull: Hong, Weiyin
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            – D: 23
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              Text: Jun2026
              Type: published
              Y: 2026
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