Culture Priming of Multicultural Individuals on Localized Websites: A Cultural Frame Switching Perspective.
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| Title: | Culture Priming of Multicultural Individuals on Localized Websites: A Cultural Frame Switching Perspective. |
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| Authors: | Cheung, Muller Y. M.1 (AUTHOR) m.cheung@deakin.edu.au, Hong, Weiyin2 (AUTHOR) whong@ust.hk, Thong, James Y. L.2 (AUTHOR) jthong@ust.hk |
| Source: | Information Systems Research (INFORMS). Jun2026, p1. 24p. |
| Database: | Business Source Ultimate |
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