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Beyond Big Data: The Dual Mediation of Perceived Personalization and Customer Engagement in the Analytics Loyalty Link within Digital Markets.

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Bibliographic Details
Title: Beyond Big Data: The Dual Mediation of Perceived Personalization and Customer Engagement in the Analytics Loyalty Link within Digital Markets.
Authors: Purwanto, Nuri1 nuri.stiedw@itebisdewantara.ac.id, Amelia2, Irawan, Nico3
Source: Indonesian Journal of Business & Entrepreunership. May2026, Vol. 12 Issue 2, p283-294. 12p.
Database: Business Source Ultimate
Description
ISSN:24075434
DOI:10.17358/IJBE.12.2.283