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Beyond Big Data: The Dual Mediation of Perceived Personalization and Customer Engagement in the Analytics Loyalty Link within Digital Markets.

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Title: Beyond Big Data: The Dual Mediation of Perceived Personalization and Customer Engagement in the Analytics Loyalty Link within Digital Markets.
Authors: Purwanto, Nuri1 nuri.stiedw@itebisdewantara.ac.id, Amelia2, Irawan, Nico3
Source: Indonesian Journal of Business & Entrepreunership. May2026, Vol. 12 Issue 2, p283-294. 12p.
Database: Business Source Ultimate
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DbLabel: Business Source Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Indonesian+Journal+of+Business+%26+Entrepreunership%22">Indonesian Journal of Business & Entrepreunership</searchLink>. May2026, Vol. 12 Issue 2, p283-294. 12p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=194761747
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      – Type: doi
        Value: 10.17358/IJBE.12.2.283
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      – Code: eng
        Text: English
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        PageCount: 12
        StartPage: 283
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      – TitleFull: Beyond Big Data: The Dual Mediation of Perceived Personalization and Customer Engagement in the Analytics Loyalty Link within Digital Markets.
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            NameFull: Purwanto, Nuri
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            NameFull: Amelia
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            NameFull: Irawan, Nico
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            – D: 01
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              Text: May2026
              Type: published
              Y: 2026
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              Value: 12
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