Bibliographic Details
| Title: |
EXPLORING CONSUMERS' COGNITIVE STRUCTURES TOWARD GAMIFICATION IN E-COMMERCE. |
| Alternate Title: |
BADANIE STRUKTUR POZNAWCZYCH KONSUMENTÓW W ODNIESIENIU DO GAMIFIKACJI W HANDLU ELEKTRONICZNYM. |
| Authors: |
Nguyen, H. T.1 nthoai@vku.udn.vn, Ngo, Q. H.1 nhquynh@vku.udn.vn, Phan, A. T. L.1 ptlanh@vku.udn.vn, Ngo, T. T. H.1 nthtrang@vku.udn.vn, Tran, T. P. H.1 tphtrang@vku.udn.vn |
| Source: |
Polish Journal of Management Studies. 2026, Vol. 33 Issue 2, p196-211. 16p. |
| Database: |
Business Source Ultimate |
