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EXPLORING CONSUMERS' COGNITIVE STRUCTURES TOWARD GAMIFICATION IN E-COMMERCE.

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Title: EXPLORING CONSUMERS' COGNITIVE STRUCTURES TOWARD GAMIFICATION IN E-COMMERCE.
Alternate Title: BADANIE STRUKTUR POZNAWCZYCH KONSUMENTÓW W ODNIESIENIU DO GAMIFIKACJI W HANDLU ELEKTRONICZNYM.
Authors: Nguyen, H. T.1 nthoai@vku.udn.vn, Ngo, Q. H.1 nhquynh@vku.udn.vn, Phan, A. T. L.1 ptlanh@vku.udn.vn, Ngo, T. T. H.1 nthtrang@vku.udn.vn, Tran, T. P. H.1 tphtrang@vku.udn.vn
Source: Polish Journal of Management Studies. 2026, Vol. 33 Issue 2, p196-211. 16p.
Database: Business Source Ultimate
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An: 194790441
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PubType: Academic Journal
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  Data: EXPLORING CONSUMERS' COGNITIVE STRUCTURES TOWARD GAMIFICATION IN E-COMMERCE.
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  Data: BADANIE STRUKTUR POZNAWCZYCH KONSUMENTÓW W ODNIESIENIU DO GAMIFIKACJI W HANDLU ELEKTRONICZNYM.
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  Data: <searchLink fieldCode="JN" term="%22Polish+Journal+of+Management+Studies%22">Polish Journal of Management Studies</searchLink>. 2026, Vol. 33 Issue 2, p196-211. 16p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=194790441
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        Value: 10.17512/pjms.2026.33.2.13
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        Text: English
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              Text: 2026
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