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Unravelling the key topics of Hallyu: a cultural branding perspective from South Korea.

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Bibliographic Details
Title: Unravelling the key topics of Hallyu: a cultural branding perspective from South Korea.
Authors: Roh, Taewoo1 (AUTHOR), Kim, Sumi2 (AUTHOR), Kim, Taehyung3 (AUTHOR), Yoon, Sang-Hyeak4 (AUTHOR) yoonsh@dgu.ac.kr
Source: Asia Pacific Business Review. Jul2026, Vol. 32 Issue 3, p502-531. 30p.
Database: Business Source Ultimate
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ISSN:13602381
DOI:10.1080/13602381.2025.2500668