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Unravelling the key topics of Hallyu: a cultural branding perspective from South Korea.

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Title: Unravelling the key topics of Hallyu: a cultural branding perspective from South Korea.
Authors: Roh, Taewoo1 (AUTHOR), Kim, Sumi2 (AUTHOR), Kim, Taehyung3 (AUTHOR), Yoon, Sang-Hyeak4 (AUTHOR) yoonsh@dgu.ac.kr
Source: Asia Pacific Business Review. Jul2026, Vol. 32 Issue 3, p502-531. 30p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Asia+Pacific+Business+Review%22">Asia Pacific Business Review</searchLink>. Jul2026, Vol. 32 Issue 3, p502-531. 30p.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/13602381.2025.2500668
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      – Code: eng
        Text: English
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        PageCount: 30
        StartPage: 502
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      – TitleFull: Unravelling the key topics of Hallyu: a cultural branding perspective from South Korea.
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            NameFull: Roh, Taewoo
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            NameFull: Kim, Sumi
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            NameFull: Kim, Taehyung
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            – D: 01
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              Text: Jul2026
              Type: published
              Y: 2026
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