Beyond the five principles: a systematic review of AI ethics in marketing and future research directions.
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| Title: | Beyond the five principles: a systematic review of AI ethics in marketing and future research directions. |
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| Authors: | Tshilemba, D’alice Ntumba1 (AUTHOR) dalice.tshilemba@abo.fi, Mickelsson, Karl-Jacob1 (AUTHOR), Nyström, Anna-Greta1 (AUTHOR) |
| Source: | Journal of Marketing Theory & Practice. Jun2026, p1-23. 23p. 5 Illustrations. |
| Database: | Business Source Ultimate |
| ISSN: | 10696679 |
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| DOI: | 10.1080/10696679.2026.2692436 |
