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Beyond the five principles: a systematic review of AI ethics in marketing and future research directions.

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Title: Beyond the five principles: a systematic review of AI ethics in marketing and future research directions.
Authors: Tshilemba, D’alice Ntumba1 (AUTHOR) dalice.tshilemba@abo.fi, Mickelsson, Karl-Jacob1 (AUTHOR), Nyström, Anna-Greta1 (AUTHOR)
Source: Journal of Marketing Theory & Practice. Jun2026, p1-23. 23p. 5 Illustrations.
Database: Business Source Ultimate
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        Value: 10.1080/10696679.2026.2692436
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      – Code: eng
        Text: English
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              Text: Jun2026
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