Not Always Positive: Unpacking the Ideal Self-Image and Issue Congruence Effects of Virtual Influencers in Public Service Advertising.
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| Title: | Not Always Positive: Unpacking the Ideal Self-Image and Issue Congruence Effects of Virtual Influencers in Public Service Advertising. |
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| Authors: | Cho, Jun Hyuk1 (AUTHOR), Jun, Jong Woo2 (AUTHOR) jwjun@dankook.ac.kr |
| Source: | International Journal of Human-Computer Interaction. Jul2026, Vol. 42 Issue 13, p10016-10030. 15p. |
| Database: | Business Source Ultimate |
| ISSN: | 10447318 |
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| DOI: | 10.1080/10447318.2025.2580553 |
