View in EDS

Not Always Positive: Unpacking the Ideal Self-Image and Issue Congruence Effects of Virtual Influencers in Public Service Advertising.

Saved in:
Bibliographic Details
Title: Not Always Positive: Unpacking the Ideal Self-Image and Issue Congruence Effects of Virtual Influencers in Public Service Advertising.
Authors: Cho, Jun Hyuk1 (AUTHOR), Jun, Jong Woo2 (AUTHOR) jwjun@dankook.ac.kr
Source: International Journal of Human-Computer Interaction. Jul2026, Vol. 42 Issue 13, p10016-10030. 15p.
Database: Business Source Ultimate
FullText Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 194842596
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Not Always Positive: Unpacking the Ideal Self-Image and Issue Congruence Effects of Virtual Influencers in Public Service Advertising.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Cho%2C+Jun+Hyuk%22">Cho, Jun Hyuk</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Jun%2C+Jong+Woo%22">Jun, Jong Woo</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> jwjun@dankook.ac.kr</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Human-Computer+Interaction%22">International Journal of Human-Computer Interaction</searchLink>. Jul2026, Vol. 42 Issue 13, p10016-10030. 15p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=194842596
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1080/10447318.2025.2580553
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 15
        StartPage: 10016
    Titles:
      – TitleFull: Not Always Positive: Unpacking the Ideal Self-Image and Issue Congruence Effects of Virtual Influencers in Public Service Advertising.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Cho, Jun Hyuk
      – PersonEntity:
          Name:
            NameFull: Jun, Jong Woo
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 07
              Text: Jul2026
              Type: published
              Y: 2026
          Identifiers:
            – Type: issn-print
              Value: 10447318
          Numbering:
            – Type: volume
              Value: 42
            – Type: issue
              Value: 13
          Titles:
            – TitleFull: International Journal of Human-Computer Interaction
              Type: main
ResultId 1