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Addressing spillover dynamics: an actionable framework for tackling brand free-riding on P2P service platforms.

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Bibliographic Details
Title:	Addressing spillover dynamics: an actionable framework for tackling brand free-riding on P2P service platforms.
Authors:	Ojha, Abhishek¹ (AUTHOR) abhishek16phd@iimk.ac.in, S. Kumar, Deepak¹ (AUTHOR) deepaksk@iimk.ac.in
Source:	Journal of Services Marketing. 2026, Vol. 40 Issue 6, p862-875. 14p.
Database:	Business Source Ultimate

Description
ISSN:	08876045