Ojha, A., & S. Kumar, D. (2026). Addressing spillover dynamics: An actionable framework for tackling brand free-riding on P2P service platforms. Journal of Services Marketing, 40(6), 862.
Chicago Style (17th ed.) CitationOjha, Abhishek, and Deepak S. Kumar. "Addressing Spillover Dynamics: An Actionable Framework for Tackling Brand Free-riding on P2P Service Platforms." Journal of Services Marketing 40, no. 6 (2026): 862.
MLA (9th ed.) CitationOjha, Abhishek, and Deepak S. Kumar. "Addressing Spillover Dynamics: An Actionable Framework for Tackling Brand Free-riding on P2P Service Platforms." Journal of Services Marketing, vol. 40, no. 6, 2026, p. 862.
Warning: These citations may not always be 100% accurate.
