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Addressing spillover dynamics: an actionable framework for tackling brand free-riding on P2P service platforms.

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Title: Addressing spillover dynamics: an actionable framework for tackling brand free-riding on P2P service platforms.
Authors: Ojha, Abhishek1 (AUTHOR) abhishek16phd@iimk.ac.in, S. Kumar, Deepak1 (AUTHOR) deepaksk@iimk.ac.in
Source: Journal of Services Marketing. 2026, Vol. 40 Issue 6, p862-875. 14p.
Database: Business Source Ultimate
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  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 194873982
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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  Data: Addressing spillover dynamics: an actionable framework for tackling brand free-riding on P2P service platforms.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Services+Marketing%22">Journal of Services Marketing</searchLink>. 2026, Vol. 40 Issue 6, p862-875. 14p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=194873982
RecordInfo BibRecord:
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      – Code: eng
        Text: English
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        PageCount: 14
        StartPage: 862
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      – TitleFull: Addressing spillover dynamics: an actionable framework for tackling brand free-riding on P2P service platforms.
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            NameFull: Ojha, Abhishek
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            NameFull: S. Kumar, Deepak
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              M: 07
              Text: 2026
              Type: published
              Y: 2026
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