The pitfalls of personalization: understanding consumer responses to online embarrassing recommendations.
Saved in:
| Title: | The pitfalls of personalization: understanding consumer responses to online embarrassing recommendations. |
|---|---|
| Authors: | Wei, Xinping1 (AUTHOR), Chen, Yunqing2 (AUTHOR), Gao, Leilei3 (AUTHOR) lgao@cuhk.edu.hk |
| Source: | Marketing Letters. 6/27/2026, Vol. 83 Issue 1, p1-14. 14p. |
| Database: | Business Source Ultimate |
| ISSN: | 09230645 |
|---|---|
| DOI: | 10.1007/s11002-026-09830-9 |
