How Do Image Captions Drive Consumer Engagement on Social Media?
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| Title: | How Do Image Captions Drive Consumer Engagement on Social Media? |
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| Authors: | Adam, Zitian (AUTHOR) zitian.qiu@manchester.ac.uk |
| Source: | Journal of Interactive Marketing. Aug2026, Vol. 61 Issue 3, p345-364. 20p. |
| Database: | Business Source Ultimate |
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