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How Do Image Captions Drive Consumer Engagement on Social Media?

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Bibliographic Details
Title: How Do Image Captions Drive Consumer Engagement on Social Media?
Authors: Adam, Zitian (AUTHOR) zitian.qiu@manchester.ac.uk
Source: Journal of Interactive Marketing. Aug2026, Vol. 61 Issue 3, p345-364. 20p.
Database: Business Source Ultimate
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Description
ISSN:10949968
DOI:10.1177/10949968251352408