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Uncomfortably Yours: When Personalization Repels Customers.

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Bibliographic Details
Title: Uncomfortably Yours: When Personalization Repels Customers.
Authors: Yi, John J. (AUTHOR) yij@lemoyne.edu, Warren, Caleb (AUTHOR)
Source: Journal of Interactive Marketing. Aug2026, Vol. 61 Issue 3, p275-290. 16p.
Database: Business Source Ultimate
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ISSN:10949968
DOI:10.1177/10949968251397987