View in EDS HTML Full Text PDF Full Text

Uncomfortably Yours: When Personalization Repels Customers.

Saved in:
Bibliographic Details
Title: Uncomfortably Yours: When Personalization Repels Customers.
Authors: Yi, John J. (AUTHOR) yij@lemoyne.edu, Warren, Caleb (AUTHOR)
Source: Journal of Interactive Marketing. Aug2026, Vol. 61 Issue 3, p275-290. 16p.
Database: Business Source Ultimate
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 194895101
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Uncomfortably Yours: When Personalization Repels Customers.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Yi%2C+John+J%2E%22">Yi, John J.</searchLink> (AUTHOR)<i> yij@lemoyne.edu</i><br /><searchLink fieldCode="AR" term="%22Warren%2C+Caleb%22">Warren, Caleb</searchLink> (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Interactive+Marketing%22">Journal of Interactive Marketing</searchLink>. Aug2026, Vol. 61 Issue 3, p275-290. 16p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=194895101
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/10949968251397987
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 16
        StartPage: 275
    Titles:
      – TitleFull: Uncomfortably Yours: When Personalization Repels Customers.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Yi, John J.
      – PersonEntity:
          Name:
            NameFull: Warren, Caleb
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 08
              Text: Aug2026
              Type: published
              Y: 2026
          Identifiers:
            – Type: issn-print
              Value: 10949968
          Numbering:
            – Type: volume
              Value: 61
            – Type: issue
              Value: 3
          Titles:
            – TitleFull: Journal of Interactive Marketing
              Type: main
ResultId 1