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From Insight to Impact: Closing the Marketing Science Value Chain with Interactive, Research-Driven Apps.

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Bibliographic Details
Title: From Insight to Impact: Closing the Marketing Science Value Chain with Interactive, Research-Driven Apps.
Authors: Pikal, Konstantin (AUTHOR), Villarroel Ordenes, Francisco (AUTHOR), Herhausen, Dennis (AUTHOR) dennis.herhausen@vu.nl, Tamagnini, Paolo (AUTHOR)
Source: Journal of Interactive Marketing. Aug2026, Vol. 61 Issue 3, p241-256. 16p.
Database: Business Source Ultimate
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ISSN:10949968
DOI:10.1177/10949968251404927