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Prospecting Versus Retargeting: Insights from a Geography-Based Field Experiment.

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Bibliographic Details
Title: Prospecting Versus Retargeting: Insights from a Geography-Based Field Experiment.
Authors: Larson, Jeffrey S. (AUTHOR), Dotson, Jeffrey P. (AUTHOR) dotson.83@osu.edu
Source: Journal of Interactive Marketing. Aug2026, Vol. 61 Issue 3, p257-274. 18p.
Database: Business Source Ultimate
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Description
ISSN:10949968
DOI:10.1177/10949968261422740