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Prospecting Versus Retargeting: Insights from a Geography-Based Field Experiment.

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Title: Prospecting Versus Retargeting: Insights from a Geography-Based Field Experiment.
Authors: Larson, Jeffrey S. (AUTHOR), Dotson, Jeffrey P. (AUTHOR) dotson.83@osu.edu
Source: Journal of Interactive Marketing. Aug2026, Vol. 61 Issue 3, p257-274. 18p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Prospecting Versus Retargeting: Insights from a Geography-Based Field Experiment.
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  Data: <searchLink fieldCode="AR" term="%22Larson%2C+Jeffrey+S%2E%22">Larson, Jeffrey S.</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Dotson%2C+Jeffrey+P%2E%22">Dotson, Jeffrey P.</searchLink> (AUTHOR)<i> dotson.83@osu.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Interactive+Marketing%22">Journal of Interactive Marketing</searchLink>. Aug2026, Vol. 61 Issue 3, p257-274. 18p.
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        Value: 10.1177/10949968261422740
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        Text: English
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        PageCount: 18
        StartPage: 257
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      – TitleFull: Prospecting Versus Retargeting: Insights from a Geography-Based Field Experiment.
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              Text: Aug2026
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              Y: 2026
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