View in EDS HTML Full Text PDF Full Text

The Impact of a Horizontal Versus Vertical Product Display on the Attraction Effect.

Saved in:
Bibliographic Details
Title: The Impact of a Horizontal Versus Vertical Product Display on the Attraction Effect.
Authors: Kim, Jungkeun (AUTHOR) jungkeun.kim@tamu.edu, Park, Jongwon (AUTHOR), Oppewal, Harmen (AUTHOR)
Source: Journal of Marketing Research (JMR). Aug2026, Vol. 63 Issue 4, p626-643. 18p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:00222437
DOI:10.1177/00222437251404931