View in EDS HTML Full Text PDF Full Text

The Impact of a Horizontal Versus Vertical Product Display on the Attraction Effect.

Saved in:
Bibliographic Details
Title: The Impact of a Horizontal Versus Vertical Product Display on the Attraction Effect.
Authors: Kim, Jungkeun (AUTHOR) jungkeun.kim@tamu.edu, Park, Jongwon (AUTHOR), Oppewal, Harmen (AUTHOR)
Source: Journal of Marketing Research (JMR). Aug2026, Vol. 63 Issue 4, p626-643. 18p.
Database: Business Source Ultimate
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 194895668
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: The Impact of a Horizontal Versus Vertical Product Display on the Attraction Effect.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Kim%2C+Jungkeun%22">Kim, Jungkeun</searchLink> (AUTHOR)<i> jungkeun.kim@tamu.edu</i><br /><searchLink fieldCode="AR" term="%22Park%2C+Jongwon%22">Park, Jongwon</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Oppewal%2C+Harmen%22">Oppewal, Harmen</searchLink> (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Aug2026, Vol. 63 Issue 4, p626-643. 18p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=194895668
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/00222437251404931
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 18
        StartPage: 626
    Titles:
      – TitleFull: The Impact of a Horizontal Versus Vertical Product Display on the Attraction Effect.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Kim, Jungkeun
      – PersonEntity:
          Name:
            NameFull: Park, Jongwon
      – PersonEntity:
          Name:
            NameFull: Oppewal, Harmen
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 08
              Text: Aug2026
              Type: published
              Y: 2026
          Identifiers:
            – Type: issn-print
              Value: 00222437
          Numbering:
            – Type: volume
              Value: 63
            – Type: issue
              Value: 4
          Titles:
            – TitleFull: Journal of Marketing Research (JMR)
              Type: main
ResultId 1