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Welfare Implications of Democratization in Content Creation: Generative AI and Beyond.

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Bibliographic Details
Title: Welfare Implications of Democratization in Content Creation: Generative AI and Beyond.
Authors: Zou, Tianxin (AUTHOR), Shi, Zijun (AUTHOR), Wu, Yue (AUTHOR) yue.wu@katz.pitt.edu
Source: Journal of Marketing Research (JMR). Aug2026, Vol. 63 Issue 4, p607-625. 19p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437261423540