APA (7th ed.) Citation

Zou, T., Shi, Z., & Wu, Y. (2026). Welfare Implications of Democratization in Content Creation: Generative AI and Beyond. Journal of Marketing Research (JMR), 63(4), 607. https://doi.org/10.1177/00222437261423540

Chicago Style (17th ed.) Citation

Zou, Tianxin, Zijun Shi, and Yue Wu. "Welfare Implications of Democratization in Content Creation: Generative AI and Beyond." Journal of Marketing Research (JMR) 63, no. 4 (2026): 607. https://doi.org/10.1177/00222437261423540.

MLA (9th ed.) Citation

Zou, Tianxin, et al. "Welfare Implications of Democratization in Content Creation: Generative AI and Beyond." Journal of Marketing Research (JMR), vol. 63, no. 4, 2026, p. 607, https://doi.org/10.1177/00222437261423540.