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Welfare Implications of Democratization in Content Creation: Generative AI and Beyond.

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Title: Welfare Implications of Democratization in Content Creation: Generative AI and Beyond.
Authors: Zou, Tianxin (AUTHOR), Shi, Zijun (AUTHOR), Wu, Yue (AUTHOR) yue.wu@katz.pitt.edu
Source: Journal of Marketing Research (JMR). Aug2026, Vol. 63 Issue 4, p607-625. 19p.
Database: Business Source Ultimate
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An: 194895674
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PubType: Academic Journal
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  Data: Welfare Implications of Democratization in Content Creation: Generative AI and Beyond.
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  Data: <searchLink fieldCode="AR" term="%22Zou%2C+Tianxin%22">Zou, Tianxin</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Shi%2C+Zijun%22">Shi, Zijun</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Wu%2C+Yue%22">Wu, Yue</searchLink> (AUTHOR)<i> yue.wu@katz.pitt.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Aug2026, Vol. 63 Issue 4, p607-625. 19p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=194895674
RecordInfo BibRecord:
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        Value: 10.1177/00222437261423540
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      – Code: eng
        Text: English
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        PageCount: 19
        StartPage: 607
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      – TitleFull: Welfare Implications of Democratization in Content Creation: Generative AI and Beyond.
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            NameFull: Zou, Tianxin
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            NameFull: Shi, Zijun
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            NameFull: Wu, Yue
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            – D: 01
              M: 08
              Text: Aug2026
              Type: published
              Y: 2026
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              Value: 63
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            – TitleFull: Journal of Marketing Research (JMR)
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